{"id":27818,"date":"2025-04-02T14:54:44","date_gmt":"2025-04-02T14:54:44","guid":{"rendered":"https:\/\/progyny.com\/?p=27818"},"modified":"2025-04-02T14:54:44","modified_gmt":"2025-04-02T14:54:44","slug":"supporting-parents-and-families-what-we-prioritize-says-a-lot","status":"publish","type":"post","link":"https:\/\/progyny.com\/blog\/supporting-parents-and-families-what-we-prioritize-says-a-lot\/","title":{"rendered":"Supporting parents and families: What we prioritize says a lot"},"content":{"rendered":"\n

By Scott Liebman, SVP of Product Strategy and Development<\/em><\/p>\n\n\n\n

As both a parent and a benefits professional myself, I find that I spend a good deal of time thinking about what it means to truly<\/em> support parents and children \u2013 not just in words, but in action. And let\u2019s be honest, we don\u2019t always get it right.<\/p>\n\n\n\n

Many benefits decision makers and employees are parents, which helps explain why over the years many employers started to offer flexible time off, employee assistance programs, and other family-focused benefits. But is \u201coffering\u201d them enough? What we need to be asking is: are these benefits easy to find and are they designed in a way that fills the immediate needs of families? According to MetLife’s 2024 employee benefits survey<\/a>, 38% of families wished their employer had provided more guidance in accessing benefits and resources tailored to their specific needs. How do you make sure you are maximizing your maternity and return to work benefits? How do you find a caregiver for a child with special needs? What if you aren\u2019t getting enough sleep?<\/p>\n\n\n\n

Similar to how our health needs change throughout life, our parenting needs change as well through various stages of the journey. So, when parenting support is offered, we should be thinking of it through the cycle, starting with family building support and continuing through the adjustment to having a new child in the home. But then we need to recognize that the challenges of family life get even more complex as families grow and dynamics with a child and\/or between children emerge. Families need a consistent, trusted voice to continue to guide them through this next chapter.<\/p>\n\n\n\n

That\u2019s been our approach at Progyny, and that\u2019s why we continue to further expand our family support benefits and have launched the Parent & Child Well-being offering<\/a> \u2013 a program designed to provide ongoing, personalized support for parents and caregivers.<\/p>\n\n\n\n

Comprehensive Support for Parents and Families<\/h2>\n\n\n\n
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\u201cThis is an incredibly helpful program that I’m so thankful my employer partners with! Everyone that I have met from this organization truly goes above and beyond and cares for all of their members …\u201d – Stephanie C., Member<\/em><\/p>\n<\/blockquote>\n\n\n\n

As shared above, studies find that the number one reason that new parents don\u2019t feel cared about by their employer is that their employer is not doing enough to connect them to needed resources. Working and parenting is hard enough and takes just about every minute we have. So, without the right guidance, many employees struggle to navigate traditional employer benefits, find trusted resources, and balance the growing demands of work and family life. When employees can\u2019t find the help they need, they don\u2019t feel supported. For employers, it is a double whammy, employees aren\u2019t happy, and employers aren\u2019t getting the intended value from their investments in working parents.<\/p>\n\n\n\n

That\u2019s where our Parent & Child Well-being program<\/a> comes in \u2013 offering expert-backed benefits guidance, return to work support, child development resources, parent coaching, and mental health support, \u2013 all in one easy-to-access program.<\/p>\n\n\n\n

Whether someone is a first-time parent adjusting to sleepless nights, a caregiver navigating the needs of a neurodiverse child, or an employee returning to work after parental leave, our program provides personalized support to meet their needs. This includes:<\/p>\n\n\n\n